50th MSC Annual Meeting
The Peabody Hotel
Memphis, TN
September 21 - 23, 2021

Download an Annual Meeting registration form: Registration Flyer

An In-Person Event With the Opportunity to Get Away
and Touch Base with Real People Who Understand

Sharing experiences and learning from others who have gone through the same trials is one of the major reasons for industry meetings. But most industry gatherings for 2020 and much of 2021 have been converted to complete “virtual only” events with little to no human interaction for professionals. Even though last year's LIMITED, HYBRID program was very successful, it is time to return to a full meeting program with complete networking opportunities.

It is about getting together in the safest way at an incredible and very safe location to get out of the Coronavirus confinement we have experienced for more than a year. It is the opportunity for those who are comfortable traveling to meet with other industry people who are likewise comfortable in making a careful effort to interact with other industry members.

Everyone Is Welcomed To Participate!

From owners to plant managers or marketing and sales executives to industry suppliers, the MSC invites all interested parties to Memphis for the 50th MSC Annual Meeting. Come in person to network with industry people and to hear what the Council is doing for your benefit.

Meeting Guidelines:

Non-Members: Participation from non-member companies is welcomed. Non-member participants may attend one association meeting as a first-time registrant and are entitled to the member registration rate. Participation at a second meeting as a non-member is permitted at non-member registration rates. Attendance at additional meetings is by special invitation. Non-members of MSC may join the Council at any time prior to the Annual Meeting and receive an immediate discount on the registration fee. For information on becoming a member, contact the MSC office at (806) 832-1810.

Cancellations & Refunds: Cancellations at any time due to changes in TN or home state Covid-19 travel regulations will receive full refunds. Other cancellations must be received in writing at the MSC office by September 6, 2021 and will be subject to a cancellation fee of 25%, which will be deducted from the refund. No refund will be made for non-Covid-19 cancellations received after September 6, 2021.

Limits of Liability: The planners, sponsors and host hotels owners, management and staff of the MSC Annual Meeting and its associated events claim no liability for the acts of any supplier to this meeting, nor for the safety of any attendee while in transit to, in residence at or in transit from this event. Attendees who purchase non-refundable airline tickets do so at their own risk. In the event of meeting cancellation, the total amount of liability of the planners and sponsors will be limited to a refund of the registration fee. Submission of the registration form acknowledges acceptance of these provisions.

Host Hotel Reservations:
A special block of rooms has been set-aside for MSC meeting participants. The preferred guest rate for MSC members is: $214 (+tax)/night. The deadline for discounted room rates and space availability is when the block is filled or AUGUST 31, 2021 - WHICHEVER COMES FIRST.

Our Program Schedule


Tuesday, September 21

1:30p-2:30pm MSC Certification Committee Meeting— Members in good standing are welcomed to participate in the meeting as observers.
2:45p-3:45p Transportation Committee Meeting— Members in good standing are welcomed to participate in the Board as observers.
4:00p-4:45p Mulch & Soil Research Foundation (MSRF) Board Meeting— Members in good standing are welcomed to participate in the Board as observers.
5:00p-6:30p MEET THE MSC BOARD of DIRECTORS — Join the MSC Board of Directors for informal talks over cocktails as they share information on the programs and activities of the Council and the industry.
Sponsored by: nVenia
6:30p Dinner On Your Own

Wednesday, September 22

8:00a-12:00p Board of Directors Meeting — Members in good standing are welcomed to participate in the Board meeting as observers.
1:00p-1:30p Official Opening and Welcome — Hear from MSC President Jim Weber, Proram Chair Kimberly Rygielski, Legal Counsel John Hazard and Executive Director Robert LaGasse as we invite you to celebrate our 50th MSC Annual Meeting.
1:30p-2:30p Crow Political Report — Join us as MSC Legislative Representative DAVID CROW presents our annual update on the state of politics in the U.S.
Sponsored by: ColorBiotics
2:30p-3:00p Snack Break – Sponsored By: Reliance Packaging
3:00p-4:30p 50th MSC Annual Membership Meeting — Hear reports from MSC leadership and committees, elect Council directors and discuss MSC programs and activities as they may impact your business and the industry. Moderator: Robert LaGasse, MSC Executive Director.
4:30p - 7:00p Opening Reception & Affiliate Member Displays — Join us to meet with old friends and new members over cocktails and hors d'oeuvres while visiting with the industry's leading suppliers and vendors.
Sponsored By: Vermeer Corporation

Thursday, September 23

8:30a-9:00a Morning Coffee — Sponsored By Chromascape

The Art of Innovation: Lessons to Help Uncover Your Next Big Break Through – For many mulch and compost operations that strive to be competitive they attempt to innovate by tweaking their process, how its delivered, or improving customer service. This type of innovation is intuitive and comes natural for many business leaders. It is often based on instinct and anecdotal feedback. It results in mixed outcomes and relies mostly on luck. Too often this hopeful approach is taken, which can result in thousands of dollars wasted. Through my work as an Application Specialist, I have spent years working with businesses who wrestle with these ideas. It’s through these experiences that I will share how to apply innovation principles to filter customer and market information through a process that brings the strongest ideas to the surface. A discussion of risk will also be covered to best evaluate how much an organization can withstand. The goal of this presentation is to inspire the audience to think differently about how they can take ideas and evaluate them to uncover their next big break through.
Speaker: Ted Dirkx, Sales Manager, Vermeer Corporation.

10:00a-10:30a Break — Sponsored by Faltech Industries

Consumer Insights & Gardening Trends - The Covid19 Pandemic made a massive change in Americans' lives with a BIG new emphasis on gardening. Hear the latest information on what is happening in consumer trends, an update on Millennials, and a look at the "Big Picture" market place for the Lawn & Garden Industry .
Speaker: Luke Custer, Scotts Miracle-Gro Company.

Keynote Luncheon
Silver Linings: Reimagining the Future Landscape from a Macro Perspective

Talk of an eventual “return” to the way things were is unrealistic. Instead of preserving our tried-and-true ways of doing things, we must adapt and innovate quickly, and in real time to what will be an entirely new world. Erica Orange will put these changes within a broader context and discuss several emerging trends that are shaping and impacting the future. Using macro technological, sociocultural, demographic and economic trends as a catalyst, she will talk about how the major growth areas will uncover both the short- and long-term opportunities of tomorrow, and how all will transform the current landscape.
Speaker: Erica Orange, V.P. — The Future Hunters

2:00p-3:00p Advanced Production Measurement – This session will present how to understand both product yield and shrinkage to maximize profits using load volume scanning. Speaker: Lawson Lamar, II, Loadscan
3:00p-3:30p Break — Sponsored By T.H. Glennon Co.
3:30p-4:30p Everything You Need to Know about DC and How it Affects MSC — Overview of what is going on in DC, the balance of power, topics and items they are tackling and (more importantly) what MSC members SHOULD be paying attention to at the federal level.
Speaker: Jim Esquea, Vice President of Public Affairs, SMG

4:30p-6:00p President's Reception – Join us for our closing event as the President’s Reception gives participants the opportunity to recap the bounty of information presented at the meeting and say goodbye to old and new friends before returning home.
SPONSORED BY: Social Marks Media
6:00p Meeting Ends

Download an Annual Meeting registration form: Registration Form

Providing Industry Education & Training

Hotel Information

The Peabody Hotel
Memphis, TN
September 21 - 23, 2021

With a style and tradition befitting one of Memphis' grandest, most legendary hotels, The Peabody Memphis offers a magnificent bridge between the "Blues City's" celebrated past and cosmopolitan present.

Nestled in the heart of downtown, the historic Forbes Four-Star, AAA Four-Diamond hotel offers a one-of-a-kind experience just blocks from Beale Street, the Memphis Rock 'n Soul Museum, the Gibson Guitar Factory, Fed-Ex Forum, Sun Studio, the Orpheum Theatre and the Renasant Convention Center.

Known as the “South’s Grand Hotel,” The Peabody is legendary for its charm, elegance, gracious hospitality and rich history. The Peabody’s story as one of the grandest, most historic hotels in downtown Memphis dates back to 1869 when the original Peabody Hotel opened on the corner of Main & Monroe, immediately becoming the social and business hub of Memphis. In 1925 a newer, grander Peabody was built at its present location of Union and 2nd Street, continuing the legacy of the "South's Grand Hotel." It was 1933 when ducks were originally placed in the hotel's lobby fountain, setting in motion an 85-year tradition that continues today with the March of the Peabody Ducks, who parade daily through the lobby at 11 a.m. and 5 p.m.

When you’re ready to experience Memphis’ most unique and distinctive hotel, The Peabody is waiting.

Accommodations Like No Other
Stay at The Peabody in style in its newly renovated guestrooms and suites. In addition to opulent designs, décor and furnishings, each of the smoke-free guest rooms and suites has two features in common: every modern luxury imaginable and the unparalleled guest service that has earned The Peabody Memphis Forbes Four-Star and AAA Four-Diamond ratings.

ONLY $214(+Tax)/Night

A special block of rooms has been set-aside for MSC meeting participants. The preferred guest rate for MSC members is: $214 (+tax)/night. The deadline for discounted room rates and space availability is when the block is filled or AUGUST 31, 2021 - WHICHEVER COMES FIRST.
For more information on The Peabody Hotel PDFCLICK HERE


By Phone: 1.800.732.2639..........Group Code: Mention Mulch & Soil Council
On-line at: On-Line Reservations